(Download) "Ordinary Advertising. And How To Avoid It Like The Plague." by Mark Silveira " Book PDF Kindle ePub Free
eBook details
- Title: Ordinary Advertising. And How To Avoid It Like The Plague.
- Author : Mark Silveira
- Release Date : January 27, 2012
- Genre: Marketing & Sales,Books,Business & Personal Finance,
- Pages : * pages
- Size : 487 KB
Description
The problem with most advertising isn't that it's bad. The problem is it's ordinary. And while it may be perfectly fine for many things to be ordinary, (after all, most things are), it's not okay for advertising. Because only extraordinary advertising attracts attention, makes a firm connection with its audience and returns a value far in excess of the amount invested in it. So why isn't more advertising extraordinary? It's not because clients don't want it, or because there's a shortage of people who can do it. It's because too few people involved in the selection of advertising have had much training in how to do so. Which is precisely what this book is meant to provide.
 "Ordinary Advertising. And How To Avoid It Like The Plague." by Mark Silveira " Book PDF Kindle ePub Free){kind=link}
Post a Comment for "(Download) "Ordinary Advertising. And How To Avoid It Like The Plague." by Mark Silveira " Book PDF Kindle ePub Free"